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New Product Development 2 - Idea Generation
So, how do you get an idea for a product? Read more
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New Product Development 1
What do Dell, Nokia and Blackberry all have in common? Poor New Product Development (NPD). Read more
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Intellectual Property Issues in New Product Development
Businesses of any size will create products with IP embedded in them, and considering the IP-related issues at the appropriate times in product development will benefit the business. Read more
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New Product Development 5 - Business Analysis
So you’ve got a product idea and your concept development and testing went better than expected. Before you get overexcited and start your full fledge production you will need to do a few more steps in...
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Advertising is Creative Bragging
An article by Donald Cooper, MBA... Advertising is creative bragging. If you’re not doing anything worth bragging about, save your money! Read more
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These Tweets Are My Own
Our world is changing at such a fast pace, it is hard to keep up. It used to be that when you were applying for a job, you would bring in your resume, have an interview and call some pre-loaded...
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Four simple questions that could revolutionize your business and grow your...
An article by Donald Cooper, MBA... Customer “ownership” starts with a clear understanding of who our target customers are...and what they really want from us. But trying to get inside their heads is...
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Are you "easy"? If not, what needs fixing?
An article by Donald Cooper, MBA... When I was a teenager, girls who were “easy” were popular for all the wrong reasons. But in business, being “easy” is a very good thing. Staples, the office...
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Finally, the simple truth about “Value”
An article by Donald Cooper, MBA... Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Customers demand value and every business promises it. But...
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Are you the ‘wise choice’ for your target customers?
An article by Donald Cooper, MBA... Businesses all over the world whine that there’s no such thing as customer loyalty anymore… and they’re dead wrong. Read more
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